The Future of LinkedIn's Podcast Network: A Deep Dive

In this episode of Swing that Gig!, host Martin Lindeskog explores the shifting landscape of LinkedIn’s podcast network. Launched three years ago, LinkedIn's foray into audio content appears to be downsizing or shifting strategy, as suggested by analyses in Podnews. Martin dives into reasons behind the change, such as LinkedIn's collaboration with iHeartRadio, the role of YAP Media absorbing successful shows, and the overarching goals in monetizing through new user acquisition or premium membership. Martin also reflects on how this mirrors trends in podcast networks like Wondery and discusses the potential of hyper-local, niche podcasting.

Show notes with links to articles, blog posts, products and services:

• LinkedIn launches podcast network (2022)
• LinkedIn Podcast Network page
• Podnews
• Memo: Amazon breaks up its podcast studio and lays off over 100 - Business Insider
• Pluck the Day podcast on Podhome.fm
• List of new, modern podcast applications on Podcast Index
• VEO (Value Each Other)
• YAP Media
• LinkedIn debuts its own podcast network - TechCrunch, February 23, 2022
• 5 by 5
• Podme
• Schibsted Media follows through on the acquisition plan for Podme
• Omni: For the new generation of news readers
• Podme: Your go-to place for quality podcasts
• Podcasting 2.0 podcast
• List of publishers (podcast networks) on TrueFans.fm
• How to create your podcast network - Captivate.fm
• PG Tips tea brand - Wikipedia

Episode 12 (13 minutes) was recorded with Alitu's recording feature. Martin did the editing and post-production with the podcast maker, Alitu. The transcript and chapters are generated by Alitu.